The latest and greatest trend in hair care is Anti-Aging. Yup, that’s right. The same ingredients that help keep your skin looking young can and are being used in shampoos and conditioners to reverse the damage that aging inflicts on your luxurious locks.
In a lot of ways, your hair suffers much more than your skin as you age. Harsh environmental factors, chemical colouring and styling tools inflict extensive damage, hastening the onset of dry, brittle and worn out strands. Harpers Bazaar recently cited a study that claimed thick, shiny hair makes women appear younger, while dull and lifeless hair adds years to your look.
Frankly this news doesn’t seem like news to us. As natural beauty proponents, we have always known that taking care of your body also includes your hair. Sea Buckthorn does, after all, mean “Shining Horse,” a reference to the radiant hair of the horses that ate it. Sea Buckthorn is one of nature’s greatest anti-aging products, and all types of hair benefit from the omegas, vitamins and minerals present in its oils.
Unfortunately, healthy NATURAL hair care is even harder to come by than healthy, natural skin care. Why? Well, there are a number of reasons. Natural ingredients just do not replicate the foaming and cleaning sensations of chemical ingredients. If your product creates a huge head of suds in seconds, the odds are pretty good there are a lot of chemicals in there.
A recent interview with well-known organic formulator Dr. Barbara Olioso highlighted these challenges in developing natural hair care:
I am facing two main challenges—a human one and a technical one. The human challenge is the client and consumer expectations for an instant sensorial gratification, which are unrealistic for a natural product. This is hardly a surprise given the way synthetics are marketed posing as naturals. For example, argan oil is often promoted as the miracle worker, but the silicones that produce the glossy sheen on hair in these products are often not mentioned.
The technical challenge I came across was to find natural conditioning actives that could compete with the mainstream actives. Ultimately, the product had to sell to an audience with these unrealistic expectations, so I had to use a raw material that was not completely natural but gave good conditioning on the hair and had good biodegradability.
At Mont Echo, it took us several years to put together the right ingredients for an all-natural hair care line that we felt was effective and safe. We tried to balance consumer expectations with our high standards for efficacy and natural ingredients. We hope you are as pleased with the results as we are!
And here are a couple of special tips right from us for getting the most out of your natural hair care products:
1) Always shampoo twice. The old rinse and repeat mantra has never been so important. Without the strong chemicals found in standard shampoos, most hair types benefit from shampooing twice. Since the formulations are so much more gentle, it won’t dry your hair to use more product!
2) Leave your conditioner in as long as you can. Let it really sink into your hair and scalp before rinsing. The length of time should be dictated by your hair type as well, with thinner or finer hair generally requiring less time to drink up the conditioning ingredients than thicker hair.
3) Treatment serums like our Hair Serum are oil-based, so experiment with them to find the right amount of product and treatment time required. Those with thinner and finer hair will find that less is more, and a good rinse after treatment is essential. Those with drier hair will find that their hair appreciates a heavier dose and a longer treatment time. Some even find that they can leave a small amount on all day with no rinse for a shine boost.
So don’t be afraid to try natural anti-aging shampoos and conditioners! Your hair will thank you for it, and you’ll feel even better about looking 10 years younger.