A True Superfruit

Over the last few years, superfruits have become The Next Big Thing.

These days, it seems like everywhere you look, there are superfruits vying for your attention. Pushed by health experts, beauty experts and the media, superfruits like the Acai berry, the Noni berry, and the Goji berry have gone from exotic, relatively unknown berries sourced from remote regions of the world to the must-have, ‘rock star’ superfruits of the wellness industry. And as the demand for these superfruits skyrockets, these formerly rare berries are being incorporated into all kinds of products including supplements, foods, beverages, skincare and cosmetics. They’re now available in every grocery store, drug store, health food store and corner shop, and all claim to offer something special, unique, and “super”. The success of the superberries has even led to a new interest in more familiar berries, such as the blueberry, strawberry, cranberry and raspberry, and their potential benefits.

Yet in the sea of superfruits, there is one berry that stands out: the Sea Buckthorn berry.

Mont Echo Sea Buckthorn harvest

Arguably nature’s most powerful berry, Sea Buckthorn is already well-known in some parts of the world, where it has been used for centuries to improve overall health and treat a variety of ailments. And now, its extraordinary healing powers and remarkable nutritive profile are slowly gaining worldwide recognition. So how does the Sea Buckthorn berry compare with the other superfruits out there and what makes it stand out from the crowd?

Most superberries, including Sea Buckthorn, are high in phytonutrients, which help to fight inflammation. They also boost energy levels, provide vital vitamins and minerals, and promote healthy skin. However, superberries are perhaps best known for their antioxidant strength. Antioxidant strength, or the ability of a substance to wipe away damaging free radicals and thus prevent oxidation and slow down the aging process, is measured by the ORAC (Oxygen Radical Absorbance Capacity) rating system. The higher the rating, the more efficient the substance is at fighting free radicals.  Some studies show that the highest ORAC ratings go to the Sea Buckthorn berry and the Acai berry. Yet since almost all of the superfruits boast impressive ORAC ratings, antioxidant strength alone shouldn’t determine the value of the fruit.

So what does Sea Buckthorn have that none of the other superfruits do? Omega 7! Otherwise known as Palmitoleic Acid, Omega 7 is rare in its natural form and can be found in only a few plant sources, including Sea Buckthorn, Gevuina (Chilean hazel) oil and Macadamia Nut oil. The Sea Buckthorn berry is a particularly rich source of this important fatty acid—in fact, Sea Buckthorn contains twice the amount of Omega 7 as that present in Macadamia Nut oil.

So what’s special about Omega 7? A lot! It has incredible internal and external benefits. It’s a key component to treating skin problems such as eczema, acne and rosacea.  It has a significant antiviral and antibacterial healing effects in humans.  And beyond its external benefits, Omega 7 is also beneficial for the skin and mucous membranes that line our urogenital and digestive tracts.

So, in the sea of superfruits, one little orange berry stands out from the rest. Sea Buckthorn, with its wealth of phytonutrients, impressive ORAC rating, and high level of the rare and coveted Omega 7, is truly one of nature’s most powerful berries.

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